E&L Marketing ("we," "us," or "our") operates the website https://www.efficientlocalmarketing.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit information through our forms.

Information We Collect

Contact Form

When you submit our contact form, we collect the information you provide, which may include your name, email address, company name, and message. This form is processed through FormSubmit.co, a third-party form submission service.

Client Onboarding Form

Our client onboarding form is hosted and processed by Airtable. When you complete the onboarding form, the data you submit is collected and stored by Airtable on our behalf. This may include your name, contact details, business information, and project requirements. The onboarding form is password-protected to limit access to invited clients only.

Analytics Data

We use Google Tag Manager and Google Analytics to collect anonymous usage data such as pages visited, time on site, referring URLs, and device information. This data helps us understand how visitors use our site so we can improve it.

Cookies and Tracking Technologies

First-Party Cookies

We may use essential cookies to ensure our website functions correctly. Google Analytics sets cookies to distinguish unique users and throttle request rates.

Third-Party Cookies

Our website embeds forms powered by Airtable. When you interact with an embedded Airtable form, Airtable may set its own cookies on your device to enable the form to function, manage sessions, and for its own analytics purposes. These cookies are governed by Airtable's Privacy Policy.

Google Tag Manager and Google Analytics may also set third-party cookies. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

How We Use Your Information

We use the information we collect to:

Respond to your inquiries and contact requests
Onboard you as a client and understand your project needs
Provide, maintain, and improve our services
Communicate with you about your project, updates, or promotional materials (only if you have opted in)
Analyze website usage to improve user experience and content

Third-Party Services

We rely on the following third-party services to operate our website. Each service has its own privacy policy governing the data it processes:

Airtable — hosts and processes our client onboarding form. May set cookies and collect data as described in Airtable's Privacy Policy.
FormSubmit.co — processes contact form submissions.
Google Analytics / Google Tag Manager — collects anonymous site usage data.
Vercel — hosts our website and may collect server logs including IP addresses.

Data Retention

We retain personal information collected through our forms for as long as necessary to fulfill the purposes described in this policy or as required by law. Contact form submissions are kept for the duration of our business relationship. Onboarding data stored in Airtable is retained according to our internal data management practices and Airtable's data retention policies.

Your Rights

Depending on your jurisdiction, you may have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your personal data
Object to or restrict processing of your data
Withdraw consent at any time

To exercise any of these rights, please contact us using the information below.

Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: efficientlocalweb@gmail.com
Phone: +1 (408) 442-2488